Speakers
Philip Kotler
Marketing Strategy Legend; Best-selling author of dozens of
books including the upcoming Chaotics as well as Marketing Management, Principles of Marketing, Ten Deadly Marketing Sins, and
more; S.C. Johnson & Son Distinguished Professor
of International Marketing at the Kellogg School of Management at
Northwestern University
Philip Kotler
Professor Philip Kotler is the S.C. Johnson & Son Distinguished
Professor of International Marketing at the Kellogg School of
Management. In addition to co-authoring the upcoming book “Chaotics: The Business of Managing and Marketing in the Age of Turbulence,” Philip Kotler is also the best-selling author of: “Marketing Management: Analysis, Planning, Implementation and Control (13th edition),” the most widely used marketing book in graduate business schools worldwide; “Principles of Marketing”; “Marketing Models”; “Strategic Marketing for Non Profit Organizations”; “The New Competition”; “High Visibility”; “Social Marketing”; “Marketing Places”; “Marketing for Congregations”; “Marketing for Hospitality and Tourism”; “The Marketing of Nations”; and “Kotler on Marketing.” He has published over one hundred articles in leading journals, several of which have received best article awards.
Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" in 1985. and was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year." He has received honorary degrees from 12 universities here and abroad.
Philip Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.
Guy Kawasaki
Best selling author of Reality Check and The Art of The Start;
founder of Alltop.com and Truemors;
former Apple Fellow; Managing Director of Garage Technology
Ventures
Guy Kawasaki
Guy Kawasaki is a founding partner and entrepreneur in residence at Garage
Technology Ventures and a columnist for Entrepreneur magazine. He is also the cofounder of
Alltop.com, an "online magazine rack" of popular topics on the
Web. Previously, he was an Apple Fellow at Apple Computer, Inc.Kawasaki is the author of eight books, including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a B.A. from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College.
John Gerzema
Best-selling author of The Brand Bubble: The
Looming Crisis in Brand Value and How To Avoid It; Chief Insights Officer of Y&R
John Gerzema
Best-selling author and pioneer of account planning in American
advertising agencies, John Gerzema has designed brand strategies for
clients for almost twenty-five years, guiding campaigns to international
strategic and creative acclaim. His new book, The Brand Bubble: The Looming Crisis in Brand Value and How To Avoid It was voted #3 Best Business Book for 2008 from Amazon’s editors, ‘Best Advertising and Marketing Book for 2008’ from CEO Read, and was on Business Week’s Best Seller List.
A sought after presenter around the world, Gerzema previously oversaw the international network for Fallon and founded offices in Tokyo, Singapore, Hong Kong and Sao Paolo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from Ohio State University.
Charlene Li
Best-selling author of Groundswell: Winning in a World
Transformed By Social Technologies
Charlene Li
Charlene Li is an independent thought leader on emerging technologies,
with a specific focus on social technologies, interactive media, and
marketing. She has a blog, "The Altimeter" that discusses these
topics at blog.altimetergroup.com.
She is also the co-author of the business bestseller, "Groundswell: Winning In A World Transformed By Social Technologies", published by Harvard Business Press in May 2008.
Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and adTech.
Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam.
She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.
Jonathan Salem Baskin
Author
of Branding Only Works on Cattle;
Advertising Age columnist; Information Week blogger; creator of Dim Bulb
Jonathan Salem Baskin
Jonathan has worked for 27 years translating branding strategy into
something more than images and words for Apple, Blockbuster, ConAgra, and
many of the other businesses in the global brand name alphabet.He is the author of the book, Branding Only Works on Cattle, which is both a synthesis of his thinking that behavior is the true trigger and measure of brands, and a hands-on guide to creating and delivering a radically new model for branding. One reviewer calls it “thought-provoking stuff,” and another says his tome is “a witty guide...[from a] merry
iconoclast.”
Baskin also writes a bi-weekly column on marketing leadership for Advertising Ageʼs “CMO Strategy” section, a twice-weekly column on brands and technology for Information Week, and a daily post on the fantastic and foolish in brand marketing at Dim Bulb.
Amber MacArthur
New Media Specialist; Web Strategist; One
of the 50 Most Influential Female Bloggers; NOW Magazine's "Best Geek
Personality" of 2006
Amber MacArthur
Amber MacArthur is Vice President/Co-Founder of MGI Media as well
as a new media host/producer, strategist, and speaker. Previously, Amber
worked at Citytv (Canada) as its New Media Specialist, reporting on new
media and interactive news and trends on a national news program and
hosting/producing Webnation, a half-hour current affairs program about
internet culture. Prior to Citytv, Amber spent two years working as a TV host/producer with tech guru Leo Laporte at G4techTV, a national television channel entirely devoted to technology.
Amber also developed "commandN," a popular video podcast that covers online and offline technology trends. Aside from experience in the broadcast industry, Amber spent four years as a web strategist at Razorfish and software start-up HigherMarkets, both in San Francisco. She also worked as a web strategy manager for Microsoft Canada, but she is a Mac fan at heart.
You can also find Amber blogging at ambermac.com.
Jeremy Gutsche
Founder of Trendhunter.com - the world's
largest network for trend spotting and innovation
Jeremy Gutsche
Jeremy Gutsche is an innovation expert, host of Trend Hunter TV, and the
founder of TrendHunter.com, the
world's largest network for trend spotting and innovation. He has written
several thousand articles and overseen the publication of 30,000+ trends
for an audience of 7,000,000+ monthly views. Routinely sourced by the
media, his broad appeal ranges from the Economist to Entertainment
Tonight. He has been described as "a new breed of trend
spotter" by The Guardian, "an eagle eye" by Global TV, an
"Oracle" by the Globe and Mail and "on the forefront of
cool" by MTV.From audiences of 4,000 people to the homes of billionaires, Jeremy has inspired innovation around the world. With a contagious enthusiasm, he teaches about viral trends and a cutting edge approach to methodical innovation. With a background in management consulting and web 2.0, Jeremy brings a rare perspective on how to unleash innovation within a business context.
Michael Dunn
Michael Dunn is CEO and Chairman of Prophet and has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.
As Prophet's leader, Michael oversees the development of the firm's
strategy, client relationships, and people. Michael also serves as a
strategic advisor on client engagements, and has deep expertise in the
specialty retail, financial services, high technology, and Internet
sectors. Michael was named a top consultant of
2008 by Consulting Magazine. He has written many white
papers and case studies, co-authored Building
the Brand-Driven Business with Scott Davis, and is
author of the recently released book, The
Marketing Accountability Imperative.
Prior
to joining Prophet, Michael served as President and CEO of Context
Integration, a high-growth systems integrator with U.S. and Indian
operations. Michael also serves on the board of RedEnvelope (REDE), a
branded online retailer of upscale gifts. Michael received his B.S. from
Haverford College and an M.B.A./M.A. in Asian Studies from the University
of California, Berkeley.
Rick Smith
Best-selling author of The Leap: How 3 Simple Changes Can Propel Your
Career from Good to Great and founding CEO of World 50
Rick Smith
Rick Smith is the bestselling author of The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great (Portfolio), and the author of the popular blog, RickSmith.me. He is the co-author of the Wall Street Journal and Business Week bestseller The 5 Patterns of Extraordinary Careers, which has been sold into 13 languages and remains one of the top-selling professional career books of all time.
Rick is the creator of the Primary Color Assessment, which has received more than 100,000 pageviews since July, 2009.
He is the founding CEO of World 50, cited as one of the world’s most influential senior executive networking companies.
A leading commentator on careers and professional and personal success, Rick has been featured by more than 50 media outlets, including CNN, Time, The Wall Street Journal, The Economist, The New York Times, Harvard Business Review, Sirius Satellite Radio, Financial Times, Bloomberg, Forbes, Fortune and Chief Executive.
Rick has amassed an incredible and eclectic personal Rolodex, having worked or collaborated with dozens of world, business and cultural icons, including: Bono, Alan Greenspan, Robert Redford, Francis Ford Coppola, Magic Johnson, Lance Armstrong, Larry Bossidy, Martha Stewart, Jon Stewart, Norman Schwarzkopf, Senators Robert Dole and George Mictchell, Steven Colbert, Russell Simmons, Sir John Major and many others.
A serial entrepreneur, he is currently working on the launch of several new companies. Rick currently lives in Atlanta, Georgia with his wife and three children.
Joe Navarro
Author of What Every BODY Is Saying; 25 year veteran of the FBI; Founding Member
of the National Security Division's Behavioral Analysis
Program
Joe Navarro
For 25 years, Joe Navarro worked as an FBI special agent in the area of
counterintelligence and behavioral assessment. A founding member of
the National Security Division’s Behavioral Analysis Program, he is
on the adjunct faculty at Saint Leo University, the Institute for
Intergovernmental Research and remains a consultant to the intelligence
community. He has appeared on Fox News, ABC News, the Today Show, CNN, Hardball with Chris Mathews, and NPR Radio, as well as other media outlets, on topics as varied as interviewing, terrorism, and body language.
As one of the leading experts in the world on nonverbal communication, he has shared his unique knowledge of human behavior with the intelligence community as well as a vast array of professions world wide. A much sought after lecturer, Mr. Navarro brings together his academic background, scientific research, and practical experience catching spies to the art of observing and interpreting human behavior. Recent publications by Joe Navarro include the following: Advanced Interviewing, Hunting Terrorists, Read ‘em and Reap, and What Every BODY is Saying.
Simon Bray
Head of Capability for ?What If! North
America
Simon Bray
?What If! is
the worldʼs largest, independent innovation company, with offices in
New York, London, Manchester and Shanghai. The 250-strong team works with
over 195 of the worldʼs most respected organizations, helping them to
release the creative potential of their people, products and brands.Simon is a world-renowned speaker and innovation practitioner who speaks regularly to many of ?What If!'s major clients around the world, including Coca-Cola, Citigroup, Johnson & Johnson, Nike, Hasbro and Marriott. He specializes in helping businesses unlock the creativity of their people and innovate more effectively; critical capabilities in these tough times.
Simon's explosive sessions are highly interactive, laden with stories and practical advice, and are guaranteed to inspire, energize and educate any type or size of group, from CEOs to truck drivers, from 10 people to 1,000,000!
His speaking sweet-spot is a 1.5 hour gallop through the world of creativity and innovation, during which he brings to life the best-selling ?What If! book Sticky Wisdom.
Kevin Clancy
Best-selling author of Counterintuitive Marketing and Your Gut
Is Still Not Smarter Than Your Head; Chairman of Copernicus Marketing
Consulting
Kevin Clancy
Kevin J.
Clancy, Ph.D., is the co-founder and chairman of Copernicus
Marketing Consulting, whose doors opened in 1993 with one
mission: to transform the way companies think about and practice
marketing. The firm takes its name from 16th century scientist
Nicolaus Copernicus. Just as Nicolaus Copernicus proved that the
sun, not the earth, is the center of the solar system,
Kevin Clancy argues that marketing, not finance
or operations, is the center of the business solar system.
Prior to Copernicus, Kevin founded and served as Chairman of Yankelovich Clancy Shulman. Earlier in his career, he was Vice President for Research Services at BBDO Worldwide, and held faculty appointments in Sociology and Marketing at The Wharton School of the University of Pennsylvania and Boston University's School of Management. Clancy received his B.A. and M.A. degrees in Sociology and Economics from the City University of New York and his Ph.D. in Research Methods and Statistics from New York University.
Kevin has published numerous articles on advertising, marketing, and social science research and has consulted for three decades with major corporations around the world, including American Express, AT&T, McDonald's, ExxonMobil, Pepsi, Pfizer, Saks Fifth Avenue, The New York Times, and Universal Studios.
He has co-authored seven books, including two business best-sellers: The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace (HarperCollins 1992); Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing (McGraw-Hill 1993); Simulated Test Marketing: Technology for Launching Successful New Products (Lexington Books 1994); Uncover the Hidden Power of Television Programming (Sage Publishing 1999); Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press 2000); Market New Products Successfully (Lexington Books 2006); and Your Gut Is Still Not Smarter Than Your Head (John Wiley & Sons 2007). The American Marketing Association Foundation named Counterintuitive Marketing as one of the top five books in marketing in the past three years.
Kevin is involved with numerous professional organizations, including the American Marketing Association, the Advertising Research Foundation and the Market Research Council.
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