ManageCamp.com :: Speakers

David Aaker

David Aaker, Vice Chairman of Prophet and the creator of the Aaker Model™, has published more than 100 articles and 12 books, including Brand Portfolio Strategy, Managing Brand Equity, Building Strong Brands, Developing Business Strategies, Brand Leadership, Strategic Market Management (8th Edition), and From Fargo to the World of Brands.

He is also featured in a chapter of Conversations with Marketing Masters - a collection of insights from some of the world’s most influential marketing gurus. He has been awarded best article awards by the Journal of Marketing and the California Management Review.

Professor Emeritus at the Haas School of Business, University of California, Berkeley, he has been awarded four career awards including the 1996 Paul D. Converse Award for outstanding contributions to the development of marketing.

David is also an advisor to Dentsu; an active speaker in the U.S., Asia, and Europe; and is on the Board of Directors of California Casualty Insurance Company and the Contra-Costa Food Bank.

He received a Ph.D. and M.A. from Stanford University and a B.S. from the Massachusetts Institute of Technology.

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Robyn Waters

Robyn provides a thought provoking environmental scan of the macro marketplace that takes the listener deep into the hearts and minds of the consumer. Her visual presentations challenge the audience to look at trend ‘from the inside out’ by focusing their attention on what’s important instead of just what’s next.

Robyn Waters has over thirty years experience tracking and translating trends into sales and profit. As Target’s former Vice President of Trend, Design, and Product Development, she helped a small regional discount chain become a national fashion destination. Seth Godin calls her “the woman who revolutionized what Target sells, and helped the company trounce Kmart.”

Fast Company magazine featured her as one of the top twenty 'Creative Mavericks' in their June '04 Master of Design issue. She has served as a juror for numerous national design competitions, including the BusinessWeek IDEA Design Awards, the National Design Awards for the Cooper-Hewitt Museum, and the International Housewares Association. She has also been invited to serve as a juror for the 2007 Microsoft PC Design Competition.

She is the author of The Trendmaster’s Guide: Get A Jump on What Your Customer Wants Next, a simple and witty guide to tracking and translating trends into sales and profit. Her second book, The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, explores the contradictory nature of today’s consumer. She is also a contributor to The Big Moo, a collaboration of 33 of the world's best business thinkers.

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Joseph Pine

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He co-founded of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. It follows the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in twelve languages, the book shows how businesses should embrace theatre as an operating model to stage unique experiences.

They also co-edited Markets of One: Creating Customer-Unique Value through Mass Customization (Harvard Business School Press, 2000). Mr. Pine also wrote the award-winning book Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993), as well as numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, Health Forum Journal, and CIO, among others. Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM and is now a Visiting Professor at the University of Amsterdam and a Senior Fellow with the Design Futures Council.

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Marc Gobé

Marc Gobé is part aesthete, part visionary, part anthropologist. 100% passionate, he is a “conceptual provocateur,” always seeking ways to challenge the norm from a totally different perspective. Marc is the visionary behind some of the most powerful brands and breakthrough concepts of the past few decades, as well as the author of such innovative books as Emotional Branding and Brandjam.

Marc has developed a profound, humorous, and honest “street wisdom,” with conceptual leaps informed by his love of art, culture, and, people; an insatiable curiosity about what makes people tick; an innate business sense; and unique vision as a designer.

A true New Yorker (tireless and, of course, from somewhere else!), Marc has lived in the US for 20 years and is a naturalized American citizen. He remains in touch with his roots -- a lovely, sleepy maritime village in France, has a boundless love for travel and exploring world cultures, and is committed to being a “citizen of the world” in his heart. Visit Marc online at www.emotionalbranding.com.

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David Meerman Scott

David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.

He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at http://www.WebInkNow.com or download his free ebook at http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf

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Patrick Hanlon

Founder and CEO of Thinktopia, Inc., Hanlon has been a marketing practitioner for over 20 years. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”. The book has been translated into Chinese and Korean and has been included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins.

He has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, GlobalShop 2007, Institute for International Research, Polaroid, Toro Corporation, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, the University of Minnesota’s Strategic Branding Program, Parsons School of Design, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and more.

He has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. And he has been a guest writer in Adweek and Advertising Age.

As a senior executive at advertising agencies like TBWA, Hal Riney & Partners, Lowe & Partners and Ogilvy, Hanlon worked on famous brands like Absolut, John Deere, General Motors, Ford Motor Company, UPS, LEGO, Unilever and IBM. His work is included in Absolut Book and has been featured in The One Show, Communication Arts, Archive, and other leading publications. His 2003 Super Bowl spot for H&R Block with Willie Nelson was a Top 10 spot in consumer polls. He has been a judge for the Clios and The Kelly Awards as well as other award shows. He wrote the introduction to How To Succeed In Advertising When All You Have Is Talent.

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Jonathan Littman

Jon enjoys sharing his personal insights from his deep immersion in the world's most creative and innovative enterprise. In The Ten Faces of Innovation, Jon and Tom Kelley introduced a methodology based on individuals and teams, championing the concept that companies succeed by promoting roles that push projects forward - the Experimenter, Anthropologist, Director, Cross-Pollinator, Collaborator and Experience Architect. Jon stresses the journey individuals and teams embark upon in realizing their innovation potential. He also co-authored with Tom Kelley the best-selling book The Art of Innovation.

Jon practices innovation daily as a partner in Simmer Branding Studio with screenwriter and naming expert Marc Hershon, who worked on the team that coined the Blackberry, Swiffer, Dasani, Saturn Vue and Pentium. Simmer clients include Garmin International and Sony Corp. Simmer names products, services and companies, Jon developing the stories that help spark naming and branding projects for billion dollar empires and start-ups. Process is Jon's passion. Corporate audiences and budding entrepreneurs enjoy hearing Jon talk about the practical, counter-intuitive steps they can take to increase their innovation capabilities: The Simmer method of Divergent Thinking to develop new ideas and projects, brainstorming on intriguing tangents to your direct goal; Performing Experience Audits, traveling the customer's journey with fresh eyes; Learning from Unfocus Groups, studying extreme and misbehaving customers; Set Designing, recognizing that the design, color and flow of your workplace matters. Audiences find motivation in hearing and seeing Jon's personal journey from the lone author paradigm to soloist and accompanist: Jon and Marc juggle ideas and words at the Simmer Think Tank and Tiki Lounge, their tropical studio (yes, it has a real tiki bar, surfboard and flat panel TV) near the Golden Gate in Sausalito.

Jonathan Littman's San Francisco Chronicle series on murder and gambling at the Cabazon reservation was a finalist for the Pulitzer prize. A two-time winner of the Computer Press Awards, he is the author of seven books, including the Fugitive Game, which along with three others have been optioned for film. Jonathan is the co-founder of the Simmer Branding studio in Sausalito.

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Bruce Turkel

As CEO of branding firm TURKEL, Bruce Turkel leverages his over 25 years of advertising and branding experience to help make his clients’ brands more valuable. The simple philosophies he has built over his long and successful career are captured in his latest book, Building Brand Value: Seven Simple Steps to Profitable Communications.

He has worked with great companies including Nike, Discovery Channel, HBO, and the Miami and Kissimmee Convention and Visitors Bureaus.

Bruce has spoken at DMAI, MIT and Harvard, been heard on NPR and CNN and featured in Fast Company and Communications Arts Magazines. He has published three books on advertising and marketing.

Why has he done all this? Bruce says it’s simple: “I don’t play harmonica that well.”

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Audrey Arbeeny

As Co-Founder and Executive Producer for AudioBrain, a leading Sonic Branding firm in NYC, Audrey Arbeeny has realized her dream of combining her lifelong love of music with proven business skills. Audrey oversees AudioBrain’s projects from start to finish, coordinating logistics, resources and talent. Audrey also oversees AudioBrain’s ongoing research in the areas of psychoacoustics and biomusicology.

Music has long been an important part of Audrey’s life. She began formal piano training at the age of four. She is also an accomplished flutist and studied voice at Carnegie Hall for many years. Besides her musical talents, she has extensive recording, editing, licensing, and sonic branding experience.

With a double major in Accounting and Psychology from New York University. Audrey worked for many years at Elias Arts where she rose to the coveted position of Senior Producer. Seeking new challenges and more creative opportunity, she joined longtime colleague Michael Sweet, and Audiobrain is the result of this collaborative effort.

Audrey is highly skilled in many areas of sound development and implementation. Her event production credits include Senior Producer/On- site Music Supervisor for both the NBC 1996 Atlanta and 2000 Sydney Olympic Games, ESPN Winter X Games, IBM e- Business Expo, IBM WorldJam, Universal Studios and The In- Transit Concert at Lincoln Center. She has been Creative Director / Head of Production for the development of many product sounds including IBM's ThinkPad, Motorola's TA02, and Apple's iDVD software. As a leader in the area of sonic branding, she has headed production teams for IBM, Verizon, Motorola, Fidelity Investments, Mastercard, ANZ Bank and Whirlpool, to name a few. Audrey has done sound development and testing on prototypes for Palm Pilot, IBM, and Sony and has been asked to serve as Sound Supervisor/ Music Research Coordinator for the world renowned Endoscopy Suite at New York Presbyterian Hospital. "Music and sound are far more important than most people realize, and we'll be developing studies to substantiate our theories about its affect on wellness and healing". This constant search for knowledge, exploration and new ways of thinking about sound are why Audrey is one of the most respected producers in her industry.

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Erich Joachimsthaler

Erich Joachimsthaler is the Founder of Vivaldi Partners, a strategy and marketing innovation firm with headquarters in New York City and offices in Los Angeles, Munich, Duesseldorf, London, Zurich, Amsterdam, Hamburg and Buenos Aires. Erich founded Vivaldi Partners at the end of 1999. Today, the firm focuses on developing breakthrough innovation, growth and marketing strategies for its clients by leveraging its expertise in brands, new products, and deep consumer or customer insights drawing on its strong operating experiences in several key industries and categories.

Erich is actively involved in many of the client relationships at Vivaldi Partners and has served major client engagements for the last 15 years. A key element of the philosophy of Vivaldi Partners is the finger-in-the-pie type of management consulting. This means that the most senior partners of Vivaldi Partners are actively involved in consulting with clients. Erich practices this commitment as do all other senior partners of Vivaldi Partners. Erich’s has extensive expertise in consumer goods, retailing, telecommunications, media and entertainment and technology sectors.

During the course of the last 20 years, Dr. Joachimsthaler has held faculty positions at the University of Southern California, Institutes Estudios Superiores de la Empresa (IESE) in Barcelona, Spain and The Darden School, University of Virginia. In the year 2004-2005, he has received invitations to speak or guest lecture at the following business schools: Harvard Business School, Insead, London Business School, University of Toronto, Duke University and Helsinki Institute of Technology. During 2005 – 2006, he serves as Visiting Professor at IESE’s prestigious European executive program in Munich and Barcelona, among the top five executive programs in the world according to the Financial Times 2004 survey

Between 1989 and 1999, Dr. Joachimsthaler founded and managed two strategic marketing consulting companies.

In his career, Erich has published nearly 60 articles in such respected academic journals as the Journal of Marketing Research, Journal of Marketing, Journal Consumer Research, and Sloan Management Review. Centered on marketing issues, this research has addresses these issues from a quantitative and methodological as well as strategic and marketing perspectives. Since the early 1990s, Erich’s research has focused on branding and marketing issues. With his partner, David A. Aaker, he has written numerous articles and award-winning best practice cases.

In addition, Dr. Joachimsthaler’s major articles on branding have been published in the Harvard Business Review (“Brand Building without Advertising;” November-December 1997). Global Brand Leadership – Not Global Brands (November-December 1999). The 1997 article in the Harvard Business Review has been one of the best-selling marketing articles. Since the early 2000, Dr. Joachimsthaler contributed on the average five articles per years in major journals in Europe or the US. His book Brand Leadership, co-authored with David Aaker and published by The Free Press (January, 2000), has been translated into seven languages: Spanish, German, Japanese, Italian, Finnish, Korean and Japanese. His article: Managing Brand Portfolios published in 2000 in the California Management Review was the best selling marketing article over five years in that journal. Dr. Erich Joachimsthaler has completed a new book on the broadening strategic role of marketing in building growth businesses, entitled: Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy, published by Harvard Business School Press in May of 2007. Hidden in Plain Sight is presently one of the top 10 best selling marketing books on Amazon and published in 8 translations.

Dr. Joachimsthaler is an internationally recognized authority on strategy, marketing and branding, being quoted regularly in the USA Today, The New York Times, Wall Street Journal, Investors Business Daily, Advertising Age, Absatzwirtschaft, Brandweek, Business Week, Marketing Week, US News & World Report, Forbes and a host of trade publications. He has been featured at CNBC PowerLunch, CNBC Europe and Forbes TV.com. He is also a regular speaker at industry conferences and company meetings in both Europe and the U.S. Erich holds degrees in economics, statistics and business administration from both German and U.S. universities, having received a Master of Science degree in quantitative methods and marketing and a Ph.D. in Business Administration from the University of Kansas. Subsequently, he completed a Post-doctoral Fellowship at the Harvard Business School in 1988.

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Peter Krieg

Peter C. Krieg is co-founder, president, and COO of Copernicus Marketing Consulting, an innovative firm that provides services to dramatically improve business performance. Along with chairman and CEO Kevin J. Clancy, Peter Krieg opened the doors to Copernicus in 1993 with one mission: to transform the way companies think about and practice marketing.

With over 25 years of experience as a marketing and research consultant, Peter Krieg is responsible for many of the firm's largest accounts and spearheaded the company's expansion into Latin America. Peter Krieg travels frequently to the Copernicus office in São Paulo, Brazil, and has given many speeches at professional conferences in the U.S., Europe, and Latin America.

Prior to Copernicus, Peter Krieg was a managing partner at Yankelovich Clancy Shulman, responsible for strategic research and consulting. In this capacity, Peter Krieg managed the firm's European operation, headquartered in London, England, and an international network of affiliate research agencies. Peter Krieg is a graduate if the University of Notre Dame and began his career at the Nowland Organization, a pioneering firm focused on understanding underlying consumer motivations.

Peter Krieg is the co-author of three books: Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press 2000); Market New Products Successfully (Lexington Books 2006); and Your Gut Is Still Not Smarter Than Your Head (John Wiley & Sons 2007). The American Marketing Association Foundation named Counterintuitive Marketing as one of the top five books in marketing in the past three years.

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Dave Norton

Dr. Dave Norton, principal of Stone Mantel, is internationally recognized as the cutting-edge thinker on what makes brand experiences meaningful. He has spoken to thousands of people nationally and internationally. He has lectured at Harvard, Columbia Business School and at FORTUNE magazine’s annual summits. His seminar series, Strategies for Creating Meaningful Brand Experiences has been praised by attendees from companies like Microsoft, Royal Caribbean International, Kraft, and Disney.

Dave’s research capabilities have been embraced by entities as diverse as FORTUNE 500 Internet businesses, small countries, and multibillion dollar consumer goods companies. Numerous household brand companies have engaged him for ethnographic research, or have brought him in for team consulting. Stone Mantel, the company he founded, is an insights agency focused on finding the marketing experiences that matter most to customers. The organization helps companies identify the marketing and innovation strategies to create meaning brand experiences.

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Dan Hill

Dan Hill, Ph.D., founder and president of Sensory Logic, Inc., is a recognized authority on the role of emotions in consumer and employee behavior. In launching the company, Dan was inspired by breakthroughs in brain science which challenge traditional ideas of understanding, and by facial coding as an aid in measuring people’s decision-making process for consumer insight testing.

In 1998 Dan Hill started Sensory Logic, Inc., a scientific, research-based consultancy that specializes in gauging and helping to enhance companies’ sensory-emotional connection with consumers.

Dan is a frequent speaker around the world and has appeared on CNN and FOX, as well as on NPR’s Marketplace, CNBC and CNNfn. His extensive press coverage in print includes The Wall Street Journal, The New York Times, China Forbes, BusinessWeek and Business 2.0.

Sensory Logic’s unique research combination of eye tracking and facial coding to measure consumers’ split-second, intuitive reaction to advertising and products led Dan to publish two books. Body of Truth: Leveraging What Consumers Can’t or Won’t Say (John Wiley & Sons 2003) was a Fast Company Book of the Month nominee, and rated as one of the three most important business books of 2004 by DDI Magazine. His latest book is the critically-acclaimed Emotionomics: Winning Hearts and Minds (Beaver Pond Press 2007), which explores both the marketplace and workplace, received much notable praise in advance of its release.

Raised in Minnesota and Italy, Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen, a clothes designer, live in St. Paul, Minnesota.

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Geoff Ramsey

Geoff Ramsey is one of the Internet’s most exciting digital marketing visionaries. As CEO and Co-Founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practice, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek, Business 2.0 and Advertising Age.

A highly regarded speaker with an engaging presentation style, Geoff speaks at major industry and corporate events around the globe, including ad:tech, the Interactive Advertising Bureau (IAB), the Conference Board, the Economist Conferences, Yahoo!, Google, OMMA and the Direct Marketing Association (DMA). Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.

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Speakers

David Aaker

David Aaker

Robyn Waters

Robyn Waters

Joseph Pine

Joseph Pine

Marc Gobé

Marc Gobé

David Meerman Scott

David Meerman Scott

Patrick Hanlon

Patrick Hanlon

Jonathan Littman

Jonathan Littman

Bruce Turkel

Bruce Turkel

Audrey Arbeeny

Audrey Arbeeny

Erich Joachimsthaler

Erich Joachimsthaler

Peter Krieg

Peter Krieg

Dave Norton

Dave Norton

Dan Hill

Dan Hill

Geoff Ramsey

Geoff Ramsey

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