ConferencesBrand ManageCamp 2009: Fresh Thinking Starts Here!
October 5-6, Las Vegas, NV
The premiere brand marketing event delivers world-class speakers covering a 360º view of brand.
WebinarsWhen the planning for Brand ManageCamp 2009 was done, we had far more fantastic speakers who we wanted to include then we had slots to fill. Rather then let their great content go to waste, we have decided to make some of these speakers available to you through our Free Bonus Webinar series.
The webinars are not for sale, but they are only available to Brand ManageCamp registrants - so register early to take advantage of the entire series! (UPDATE: OUR LAST WEBINAR, BEING HELD AUGUST 14, HAS BEEN OPENED TO THE PUBLIC. SEE BELOW FOR DETAILS ON HOW TO REGISTER)
June 10 at 1pm Eastern
Speaker: Tom Asacker - author of A Little Less Conversation and A Clear Eye For Branding
Topic: Marketing to Humans™: A New Model for a New Marketplace
According to business author and brand adviser Tom Asacker, present day marketing is failing: it’s failing marketers, organizations, customers and the community. The reason is fundamental: our basic idea of marketing, our current model, is inadequate given the realities of today’s marketplace.
Yes, marketers want the best for their organizations and for customers. They’re leery of short-term results at the expense of long-term, profitable growth. And they certainly want their careers to make a mark. But they lack a coherent worldview with which they can evaluate and assimilate new information and ideas and are, therefore, confused and encumbered by the unpredictability and the speed of change of the external environment.
The solution, he says, is not to shut out marketing ideas. To the contrary, marketers should be aggressively soliciting and experimenting with new ways to connect with today’s stressed-out, time-starved, and distrustful customers⎯from anyone and anywhere. What they do need, however, is a simple model to quickly assess and implement new ideas; one geared toward today’s savvy, tuned-in and totally connected customer.
In this mind-opening webinar, Tom will quickly present a new, high level marketing model and a systematic method of evaluating ideas and opportunities. He’ll then open up the screen to questions and let the audience members move the discussion in a direction that is most advantageous to their comprehension and present circumstances.
June 26 at 11am Eastern
Speaker: Hamish Pringle - author of Brand Immortality: How Brands Can Live Long and Prosper and Director General of the Institute of Practitioners in Advertising, the UK’s leading trade and professional body for advertising, media and marketing communications agencies
Topic: Brand Immortality: How Brands Can Live Long and Prosper
Properly managed, no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.
As the Director General of the Institute of Practitioners in Advertising (IPA), the UK's leading trade and professional body for advertising, media and marketing communications agencies, Hamish Pringle has the unique benefit of access to the deep analysis that has gone into the hundreds of entries for the IPA Effectiveness Awards - the gold standard in proving how advertising and marketing communications have delivered a return on marketing investment.
Over the years of this prestigious contest, a pattern has emerged of specific elements that consistently separate the winning campaigns from the rest. The analysis and conclusions drawn from the winning cases formed the basis for Pringle's ground-breaking book, Brand Immortality.
In this exciting installment of the BMC2009 Summer Webinar Series, Hamish will make the case and provide vivid examples for three of the conclusions discussed in the book:
- The vital importance of share of voice versus share of market.
- How different strategies are required for different market life stages - and why this is so commonly overlooked by brand marketers.
- The common misconceptions regarding "Loyalty" and the rationale behind why "Loyalty" strategies rarely work.
Available ONLY to registrants of Brand ManageCamp 2009.
July 8 at 1pm Eastern
Speaker: Linda Kaplan Thaler - CEO & Chief Creative Officer of Kaplan Thaler Group and author of Bang! Getting Your Message Heard in a Noisy World, The Power of Small, and The Power of Nice
Topic: The Power of Small: Why Little Things Make all the Difference
In 2009, big has gone bust and small is the new black. In a dynamic new webinar, Linda Kaplan Thaler reveals that the secret to conquering today’s often overwhelming challenges is to “sweat the small stuff.”
Based on the Wall Street Journal, USA Today and Washington Post best-seller, The Power of Small, this webinar shows how it’s the smallest actions that will make the biggest difference in your life and career. With engaging stories and actionable information, Linda Kaplan Thaler shares how you can win big by getting small.
- Hear how “sweating the small stuff” helped to build The Kaplan Thaler Group, now a billion-dollar business
- Learn how to solidify your key relationships amid today’s pressures
- Get fresh advice on keeping employee morale up and costs down
- Re-discover the value of small talk, and use it to deliver winning results
- Start to leverage the simplest gestures for a catalyzing effect on goals
- Achieve large gains (in business and in life) by “going that extra inch”
In “The Power of Small” webinar, Linda Kaplan Thaler illustrates a wealth of memorable ideas, practices, and solutions that showcase innovation in unexpected places. Audiences will leave re-energized by their charismatic style, take away a new outlook, and be ready to tackle challenges with small steps.
Speaker: Kate Newlin - author of Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell Your Friends All About
Topic: Passion Brands
Why are some brands “just gotta have, drive all night for, and tell all your friends about” brands?
From Red Bull to Cadillac Escalades to the Apple iPod, we know it when we hear it: Buzz – consumers conscripting other like-minded consumers in the growth of one more must-have product.
Based on years of marketing research and in-depth interviews with industry ad wizards and execs, veteran business strategist Kate Newlin analyzes why we become personally invested in certain brands, so much so that we become fervent spokesperson consumers, whether it be for Jeeps or Jack Daniel’s, Macs or Match.com.
Through her step-by-step assessment – giving a product universal appeal, cultivating a workforce that truly stands by it, being keenly attuned to design, as much as function, allowing consumers to help decide on product characteristics, and more – Newlin explains why certain products have been so successful in developing cult-like followings while other simply fade away. For many businesses, there is no time to waste in becoming acutely aware of how the 21st century consumer operates and why the old rules no longer apply.
The rules she identifies – seven essential accelerators of the world’s great passion brands – cannot come too soon for a marketplace overloaded with banners screaming price promotion, advertising messages invading our every waking moment, and the confusing claims of competing “pretty good” products.
Speaker: David Meerman Scott - best-selling author of World Wide Rave and The New Rules of Marketing & PR
Topic: World Wide Rave - Creating Triggers That Get Millions of People to Spread Your IDeas and Tell Your Stories
What is it? That thing that everyone is talking about? You haven’t heard? Didn’t you get the email? It’s everywhere! All over the Web! Buzz….Hot….Cool…. You’ve just encountered a World Wide Rave. Congratulations.
Seemingly born overnight, a World Wide Rave happens when collectively, your product, your brand or heck, you are instantly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? You can. The secret is here.
By harnessing the power of social media and learning the secrets of leveraging the magnitude of resources like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—virtually for free. In this engaging discussion, Scott author of the hit new book World Wide Rave, and of the award-winning BusinessWeek bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience from scratch. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.
August 14 at 1pm Eastern (Open to the public)
Speaker: Scott Anthony - President of Innosight (founded by Clay Christensen) and author of The Silver Lining: An Innovation Playbook for Uncertain Times (Harvard Business Press, 06/09)
Topic: Leading Innovation in the Great Disruption
With adversity comes opportunity. Instead of being paralyzed by headlines about dark economic times, now is the time to boldly capture opportunities for change that can excite employees and customers and generate new business growth.
Scott D. Anthony, President of innovation strategy firm Innosight and author of The Silver Lining: An Innovation Playbook for Uncertain Times, will share how innovation can flourish no matter how tough the times. In this webinar, you'll learn how to:
- Spot and seize innovation opportunities
- Increase innovation productivity
- Reduce investment in organization initiatives through strategic experiments
- Build a common language of innovation
- Use innovation as a management tool to get the most out of your executive team