Costco was looking to redesign their popular Organic Tortilla Chips package to better reflect changes they had made to the chip to make them more authentic.
What We Did
ManageCamp conducted an audit of the tortilla chip category and quickly developed several concepts for the Costco team to consider. Elements from multiple concepts were combined to develop the ‘burlap sack’ concept that best communicated the authentic origins of the chips. Before long, the project was complete and the new packages were on shelves across the nation.