In today's fast-paced world of branding, it's becoming increasingly difficult to put together a three-month plan, much less a three-year plan! What was cutting edge yesterday is old news today and the last "big idea" turned out to be a fad! With so many potential paths to take and shrinking resources with which to pursue them, it's not enough to just stay in front of the competition - you must also continue to move in the right direction!
Unfortunately, with so much effort being spent figuring out which direction to go in, many brands find themselves in the position of not knowing what to do once they actually get there. This often results in the application of old, stale ideas to new contexts and mediums, which really defeats the whole purpose of the journey.
What you need are FRESH ideas, and attending Brand ManageCamp 2007 is a great way to get started. Brand ManageCamp is not your typical conference. For starters, any one of our 14 featured presenters could be the keynote speaker at any other conference. These engaging, dynamic speakers are best-selling authors, industry mavericks and world-renowned experts. And by covering a broad range of topics - including Innovation, Creativity, Advertising, Strategy, Design, Marketing ROI, and more - they will deliver both the breadth and depth required to truly generate fresh, energized ideas for your brand.
The inspiration you need to take your brand or your organization to the next level can't be found sitting behind your desk. Join us at Brand ManageCamp 2007 in Chicago. Fresh Thinking Starts Here!